Verified Mark Certificates (VMCs) allow you to render your logo next to the “sender” field in email clients so that users see your mark — and that your organization has been authenticated — before they even open your message. It's the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.
Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted, and visually authenticatable email experience for both businesses and consumers. Official VMC description
How to get VMC certificate
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1
Become DMARC compliant.
Check the current status of your domains. To qualify for a VMC, you must have a DMARC record with “p=quarantine” or “p=reject.” We recommend using the domain checking tool from our partner Valimail. If you need help setting up DMARC, here’s a helpful step-by-step guide.
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2
Register trademark
Have a trademarked logo. Not just any logo will do, it must be registered with one of the eight officially recognized intellectual property offices: United States Patent and Trademark Office (USPTO), Canadian Intellectual Property Office, European Union Intellectual Property Office, UK Intellectual Property Office, Deutsches Patent- und Markenamt, Japan Trademark Office, Spanish Patent and Trademark Office O.A., IP Australia. Read more
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3
Prepare Logo
VMC logos must be in the appropriate .svg format to display in your customers’ inboxes. Here’s what you’ll need.
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4
Create order
Purchase your VMC. The certificate authority will then validate your organization and logo.
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5
Publish
Publish a BIMI DNS record for your domain. This tells your email server which image file to display as your logo.
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6
Ready
Your logo will automatically display in Gmail, Yahoo, and other participating email clients.
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Business validation
The validation process for VMCs follows that of EV SSL certificates, along with the added steps of confirming your logo is trademarked and that your email domain(s) are DMARC compliant. You will also be required to provide notarized copies of ID documents and perform a video call with DigiCert confirming your identity matches them.
